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Add keywords to show up for relevant searches, increase your website’s search engine visibility, and ultimately drive more long-term traffic. Using keyword research tools like SEMrush can help you find the right words to incorporate into your content. However, it is also important to remember that while keywords are important, the meat of your content is what really counts. Keyword-riddled content isn’t going to help anyone, so always try to use your keywords in a way that makes sense and doesn’t feel artificial.

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The first place to add your keyword is in the article’s title. This is coded in HTML as the H1 tag, which search engines pay close attention to when determining relevance. Your keyword should be in the beginning of the title, and it’s a good idea to include synonyms and LSI (latent semantic indexing) keywords as well.

Another place to add keywords is in the meta description of the article. The meta description is a small piece of text that is displayed underneath the title in a search result. It’s a good idea to use your keyword in the meta description, but it isn’t as important as the title.

Finally, you can add keywords to the image ALT text field. This is usually done within the CMS platform you are using to build your website. This helps Google identify images and can lead to more clicks on image searches. Adding keywords to the ALT text is an easy way to boost your site’s SEO without sacrificing user experience.

Post Author: mobilemoodle

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